The “G” in “Glamping”: Exploring the Key Factors Contributing to Canada and U.S. Glamper’s Satisfaction and Glampsite Rebooking Intentions

dc.contributor.advisorHolmes, Mark
dc.contributor.advisorJoppe, Marion
dc.contributor.authorMa, Wenxiao
dc.date.accessioned2023-05-19T20:31:05Z
dc.date.available2023-05-19T20:31:05Z
dc.date.copyright2023-05
dc.date.created2023-05-12
dc.degree.departmentSchool of Hospitality, Food and Tourism Managementen_US
dc.degree.grantorUniversity of Guelphen
dc.degree.nameMaster of Scienceen_US
dc.degree.programmeTourism and Hospitalityen_US
dc.description.abstractGlamping, a trendy outdoor hospitality product, has received minimal academic attention. The purpose of this thesis is to explore the key predictors of North American glampers’ satisfaction and rebooking intention. Meanwhile, the study reviewed and picked five constructs (physical environment, interaction, outcome, access, and enjoyment) and proposed an exploratory conceptual framework. An online panel survey was employed with 423 valid samples collected for a quantitative analysis. Results suggest that both the quality of the physical environment and accessibility predict glampers’ satisfaction. Furthermore, accommodation settings could influence the prediction effects of physical environment quality and the interaction quality. The study also conducted a cluster analysis based on two open-ended questions. Concept maps generated by Leximancer demonstrated a comprehensive picture of more contributors to glamping satisfaction and rebooking intention. Findings of the study provide theoretical implications for future glamping studies as well as managerial inspirations for glampsite owners.en_US
dc.identifier.urihttps://hdl.handle.net/10214/27640
dc.language.isoenen_US
dc.publisherUniversity of Guelphen
dc.rights.licenseAll items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectGlampingen_US
dc.subjectOutdoor hospitalityen_US
dc.subjectExperiential qualityen_US
dc.subjectSatisfactionen_US
dc.subjectRebooking intentionen_US
dc.titleThe “G” in “Glamping”: Exploring the Key Factors Contributing to Canada and U.S. Glamper’s Satisfaction and Glampsite Rebooking Intentionsen_US
dc.typeThesisen
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