Modelling Awareness and Adoption: Aggregate Behaviour versus Agent-Based Interactions with Network Effects

dc.contributor.advisorCojocaru, Monica
dc.contributor.authorWild, Erin
dc.date.accessioned2013-04-25T19:16:34Z
dc.date.available2013-04-25T19:16:34Z
dc.date.copyright2013-04
dc.date.created2013-04-10
dc.date.issued2013-04-25
dc.degree.departmentDepartment of Mathematics and Statisticsen_US
dc.degree.grantorUniversity of Guelphen_US
dc.degree.nameMaster of Scienceen_US
dc.degree.programmeMathematics and Statisticsen_US
dc.description.abstractWe construct and examine a model of adoption of a product or policy using, firstly, a system of differential equations and then secondly, through simulation, an agent- based model. Awareness must come before adoption, and we model this as a simple epidemic type model, where information is spread through advertising and contact with other agents in the population. Adoption is then conditional on awareness and occurs only if the agent finds the perceived cost acceptable. After simulating the system using an agent-based model, we introduce heterogeneity through the model parameters, which are then considered individual attributes and include influence rates, effectiveness of advertising, price sensitivity, and speed of adoption. We also examine the effects of various network topologies by organizing individuals into lattice and preferential attachment networks. From there, we add two extra components to the adoption mechanism by introducing a social influence factor by which an agent can be influenced by the adoption patterns of their neighbourhood, as well as a green factor, which assumes an environmental product or policy being adopted and is the likelihood that an individual will adopt based on environmental reasons alone.en_US
dc.identifier.urihttp://hdl.handle.net/10214/6581
dc.language.isoenen_US
dc.publisherUniversity of Guelphen_US
dc.rightsAttribution 2.5 Canada*
dc.rights.urihttp://creativecommons.org/licenses/by/2.5/ca/*
dc.subjectproduct adoptionen_US
dc.subjectagent-based modelen_US
dc.subjectdifferential equationsen_US
dc.subjectmodellingen_US
dc.subjectnetworksen_US
dc.subjectsocial influenceen_US
dc.titleModelling Awareness and Adoption: Aggregate Behaviour versus Agent-Based Interactions with Network Effectsen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Wild_Erin_201304_MSc.pdf
Size:
1.32 MB
Format:
Adobe Portable Document Format
Description:
Thesis
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
329 B
Format:
Item-specific license agreed upon to submission
Description: