Societies shallow perceptions of beauty have been increasingly facilitated through media exposure. Beautification, and the constant strive for physical perfection has made way for a new form of tourism, cosmetic tourism. As a subsector of medical tourism, cosmetic tourism is travelling abroad for the sole purpose of obtaining cosmetic surgery, most commonly at a discounted price. Safety issues and a general lack of industry knowledge are top concerns for potential candidates, but can be improved though the appeal of discounted cosmetic procedures combined with a relaxing and restorative holiday has made cosmetic tourism an increasingly sought after form of tourism.