Effects of Inspirational Media Experiences in Instagram on Visit Intention: The Role of Subjective and Eudaimonic Well-being.

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Zhao, Zhehao
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University of Guelph

Media experiences in social media platforms generate different sets of positive emotions that can not only shift tourists' opinions or perspectives but also affect their overall well-being. Such well-being effects could be a potent driver for behavioural intention as well. Social networking sites such as Facebook, Twitter and Instagram have played a determinant role in eliciting those positive emotions, such as self-transcendence, as the product of an eudaimonic media experience, which in turn has a profound impact on tourist motivation. With users nowadays choosing a destination based on how “Instagrammable” it is, the growing importance of the role of Instagram in the tourism context has become obvious.

This research was presented at the 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism hosted by the William F. Harrah College of Hospitality at the University of Las Vegas, Nevada. The conference was held on Friday, January 3, 2020 through Sunday, January 5, 2020.
Eudaimonic media experience, Instagram, Self-transcendence, Psychological well-being, Subjective well-being, Behavioral intention