The Basics of Social Marketing: How to Use Marketing to Change Behaviour

dc.contributor.authorTurning Point
dc.date.accessioned2011-11-18T16:32:50Z
dc.date.available2011-11-18T16:32:50Z
dc.date.issued2007
dc.degree.departmentCommunity Engaged Scholarship Institute (CESI)en
dc.description.abstractThe Basics of Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources. This guide includes 10 questions to guide initial marketing strategy, description of 6 phases of social marketing describing the problem through implementation and evaluation, review of key terms, and case study.en_US
dc.identifier.citationTurning Point. (2007). The Basics of Social Marketing: How to Use Marketing to Change Behavior. Seattle, WA: University of Washington, Social Marketing National Excellence Collaborative.
dc.identifier.urihttp://hdl.handle.net/10214/3138
dc.language.isoenen_US
dc.publisherUniversity of Washington, Social Marketing National Excellence Collaborativeen_US
dc.rights.licenseAll items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectsocial marketingen_US
dc.subjectmarketing strategyen_US
dc.titleThe Basics of Social Marketing: How to Use Marketing to Change Behaviouren_US
dc.typeReporten

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