The Basics of Social Marketing: How to Use Marketing to Change Behaviour
The Basics of Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources. This guide includes 10 questions to guide initial marketing strategy, description of 6 phases of social marketing describing the problem through implementation and evaluation, review of key terms, and case study.