Why is organic food an enigma to consumers?: a study of consumers' organic food preferences

dc.contributor.advisorKanetkar, Vinay
dc.contributor.authorBedi, Amarinder Singh
dc.date.accessioned2020-08-24T15:45:24Z
dc.date.available2020-08-24T15:45:24Z
dc.date.copyright2011
dc.degree.departmentDepartment of Marketing and Consumer Studiesen_US
dc.degree.grantorUniversity of Guelphen_US
dc.degree.nameMaster of Scienceen_US
dc.description.abstractThe purpose of this research was to examine consumers' implicit memory of organic food products, and to determine the influence of attributes such as, price, distance travelled by food, type of food: organic, certified organic and conventional, and brand name on brand choice decisions. Conceptual and perceptual priming was used to facilitate respondent's implicit organic food memory. In addition, respondents completed a stem completion task to evaluate levels of facilitation due to priming. A Discrete Choice Experiment analyzed the influence of attributes on brand choice through choice models, attribute importance analysis and price sensitivity analysis. Lastly, limitations of this project were discussed along with future research suggestions and managerial implications.en_US
dc.identifier.urihttps://hdl.handle.net/10214/19934
dc.language.isoen
dc.publisherUniversity of Guelphen_US
dc.rights.licenseAll items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectOrganic fooden_US
dc.subjectInfluenceen_US
dc.subjectPreferencesen_US
dc.subjectDiscrete Choice Experimenten_US
dc.subjectConsumersen_US
dc.titleWhy is organic food an enigma to consumers?: a study of consumers' organic food preferencesen_US
dc.typeThesisen_US

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