The most common form of translation initiation in eukaryotes requires recruitment of the eIF4F complex to the m7GTP cap located at the 5’ end of all cellular mRNAs. eIF4F is composed of the cap-binding factor eIF4E, the RNA helicase eIF4A, and the scaffolding protein eIF4G, which together function to initiate translation. However, in response to hypoxia, a common feature of several physiological and pathological processes, eIF4E is inhibited. Hypoxic cells maintain translation of select transcripts by utilizing the eIF4E homologue, eIF4E2, as an alternative cap-binding protein as part of the eIF4FH complex. We have identified DDX28 as a novel regulator of eIF4FH by demonstrating that knocking-down DDX28 results in an overall increase in cap-bound eIF4E2 and eIF4E2-mediated translation under hypoxia. Additionally, depletion of DDX28 confers a proliferative advantage to cells grown in hypoxic conditions, which we suspect is a consequence of the translational upregulation of a subset of hypoxic mRNAs.