The effect of customer co-creation behaviours on well-being: The mediating role of positive emotions and social connectedness

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dc.contributor.advisorChoi, Hwan-Suk
dc.contributor.authorLi, Lin
dc.date.accessioned2021-05-20T15:35:58Z
dc.date.available2021-05-20T15:35:58Z
dc.date.copyright2021-05
dc.date.created2021-05-18
dc.degree.departmentSchool of Hospitality, Food and Tourism Managementen_US
dc.degree.grantorUniversity of Guelphen_US
dc.degree.nameMaster of Scienceen_US
dc.degree.programmeTourism and Hospitalityen_US
dc.description.abstractThis study proposed a conceptual and empirical model to extend customer co-creation behaviours’ benefits beyond the economic and managerial and investigate their psychological effects as well. In particular, a combination of hedonic and eudaimonic perspectives was used to obtain a complete picture of well-being. To understand the relations between customer co-creation behaviours and the two types of well-being further, multiple mediators were used: Positive emotions; empowerment, and social connectedness. The study used snowball sampling to collect data from China and online panels (Prolific) to collect data from North America. A total of 410 samples were analysed with Partial Least Squares Structural Equation Modelling. With the exception of the effect of personal interaction, co-creation behaviours had no significant direct effect on well-being, while positive emotions and social connectedness were found to mediate the relation between co-creation behaviours and well-being fully. The study suggests the important role that customers play in their own well-being and active co-creation activities between customers and service providers are encouraged.en_US
dc.identifier.urihttps://hdl.handle.net/10214/25776
dc.language.isoenen_US
dc.publisherUniversity of Guelphen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectwell-beingen_US
dc.subjectvalue co-creation behavioursen_US
dc.subjecthedoniaen_US
dc.subjecteudaimoniaen_US
dc.subjectpositive emotionsen_US
dc.subjectempowermenten_US
dc.subjectsocial connectednessen_US
dc.titleThe effect of customer co-creation behaviours on well-being: The mediating role of positive emotions and social connectednessen_US
dc.typeThesisen_US
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