The purpose of this research project was to answer the question "How does the level of urban citizen's involvement in the food production process reflect their trust towards food related information?". The research was broken into four objectives: Determine the various ways that urban citizens are involved in the food production process (if they are at all); Determine the different motivations for involvement in the food production process.; Determine the criteria by which urban citizens decide which food is trustworthy for consumption, and; Determine if there a relationship between the trust that urban citizens have with the food industry and their connection to the food production process.