Understanding business innovation in the Australian outdoor hospitality park industry
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Date
2013-02-18
Authors
Brooker, E.
Joppe, M.
Davidson, M.C.G.
Marles, K.
Institute for Community Engaged Scholarship
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Abstract
Three innovation mindsets exist in the Australian outdoor hospitality park industry. While minimalist operators focus on lifestyle rather than business innovations, the majority of operators are imitators, adopting incremental changes that have been proven to be successful by a handful of operators who are industry innovators.
Description
This summary is a project of the Institute for Community Engaged
Scholarship (ICES) at the University of Guelph, with project partners:
the Catalyst Centre, SPARK Program at the University of Guelph, and Knowledge Mobilization Unit at York University. This project is part of the Pan-Canadian Research Impact Network. http://csahs.uoguelph.ca/pps/Clear_Research
Keywords
Innovation, Australia, tourism, hospitality management, Outdoor Hospitality Park