Report to Transition Guelph: Feedback on the Resilience 2011 awareness and engagement campaign
Date
2015-10-26
Authors
Dupuis, Darcy
Shantz, Elizabeth
Bergen, Anne
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Abstract
Description
Research Shop interns developed and carried out an outreach campaign designed to help achieve a successful launch of Transition Guelph in the local community. This report outlines considerations underlying the campaign strategy, the campaign strategy itself, reflections on lessons learned, and recommendations for similar undertakings.
Keywords
outreach, Transition Guelph, The Research Shop, campaign strategy