Canadian organic and raised without antibiotics pork consumer characteristics

dc.contributor.advisorBoecker, Andreas
dc.contributor.authorTong, Batu
dc.date.accessioned2021-04-23T14:42:58Z
dc.date.available2021-04-23T14:42:58Z
dc.date.copyright2010
dc.degree.departmentDepartment of Agricultural Economics and Businessen_US
dc.degree.grantorUniversity of Guelphen_US
dc.degree.nameMaster of Scienceen_US
dc.description.abstractThis thesis investigates consumer characteristics of Canadian organic and raised without antibiotics pork, including socioeconomic and demographic variables and product knowledge about these two specialty pork products. Based on the AIUAPR (Awareness, Interest, Understanding, Attitudes, Purchase, and Repeat purchase) purchase decision process, consumer characteristics from four purchase stages (awareness, purchase, first purchase intention and repeat purchase intention) were identified. Based on a logistic analysis, the results show that higher education/product knowledge are positively related to purchase activities in the four purchase stages. The presence of children under the age of six is the next important variable, and is also positively related to purchase activities.en_US
dc.identifier.urihttps://hdl.handle.net/10214/25327
dc.language.isoen
dc.publisherUniversity of Guelphen_US
dc.rights.licenseAll items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectconsumer characteristicsen_US
dc.subjectCanadaen_US
dc.subjectorganicen_US
dc.subjectraiseden_US
dc.subjectantibioticsen_US
dc.subjectporken_US
dc.titleCanadian organic and raised without antibiotics pork consumer characteristicsen_US
dc.typeThesisen_US

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