High 'steaks': A critique of Canada's 2014 national beef strategy

dc.contributor.advisorDevlin, John
dc.contributor.advisorFitzGibbon, John
dc.contributor.authorJabbour, Rita
dc.degree.departmentSchool of Environmental Design and Rural Developmenten
dc.degree.nameMaster of Science (Planning)
dc.degree.programmeRural Planning and Development
dc.description.abstractThe discovery of Bovine Spongiform Encephalopathy (BSE) in a lone cow on a Northern Alberta ranch in 2003 battered the nation's beef sector as North American and international markets banned Canadian exports of live cattle and beef by-products. Canada has since regained full or partial access to many major export destinations at a time of growing global beef demand. Canada's most recent national beef strategy focuses heavily on how the industry can work collaboratively to best position itself in competing for a greater segment of the global beef market, particularly in Asia, and primarily through the development of new free trade agreements. The presence of non-tariff trade restrictions relating to food health and safety in identified foreign markets and a shifting environment in international trade, however, promote a high risk future. In light of declining prices for beef and the increasing trade imbalance with the United States, this paper argues that a better strategy for an industry that has historically upheld an 'export or starve' dictum, is a greater focus on the domestic consumer market and the continued expansion of the nation's slaughter capacity.
dc.publisherUniversity of Guelphen_US
dc.rights.licenseAll items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectNational Beef Strategy
dc.subjectcattle industry
dc.subjectexport markets
dc.subjectforeign markets
dc.subjectmarket expansion
dc.subjectdomestic consumer marker
dc.subjectfood health and safety
dc.subjectnon-tariff trade barriers
dc.subjecttrade agreements
dc.titleHigh 'steaks': A critique of Canada's 2014 national beef strategy
dc.typeMajor Paperen


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