Evolving e-tourism in teaching and research

Elliot, S.
Joppe, M.
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The University of Guelph's School of Hospitality and Tourism Management (HTM) program is Canada's most long-standing and arguably most prestigious university hospitality degree program. A review of the curriculum highlighted an e-tourism gap in the marketing area. To reduce this gap, HTM faculty established an alliance with Meridian Reservation Systems, Inc. (Meridian) in order to inform and facilitate the development of e-marketing curriculum at the University of Guelph. This poster discusses this partnership and the on-going work in this area.

This collection of 52 posters was presented at the Partnership Practices: Working with Community, Industry and Government event. This event was designed to highlight community-university partnerships for research and other purposes from across the university and community at a one-day event held at the Quebec Street Mall in the City of Guelph, Ontario. The website for the event and all resources is www.csahs.uoguelph.ca/pps
partnership practices, industry collaboration, University of Guelph, abstract, poster, e-tourism