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The Basics of Social Marketing: How to Use Marketing to Change Behaviour

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Title: The Basics of Social Marketing: How to Use Marketing to Change Behaviour
Author: Turning Point
Description: 22 page guide, including 10 questions to guide initial marketing strategy, description of 6 phases of social marketing describing the problem through implementation and evaluation, review of key terms, and case study.
URI: http://hdl.handle.net/10214/3138
Date: 2007


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