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Behaviour Change and Diffusion of Innovation

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Title: Behaviour Change and Diffusion of Innovation
Author: Therien, Alexandra; Slemon, Kathleen; LaMarre, Andrea
Abstract: This report was completed for Farm and Food Care Canada. It analyses six case studies from various initiatives in order to better understand what facilitates the diffusion of innovation and pro-environmental behaviours. Doing so, this report also identifies predictors of behaviour change and popular theories of behaviour change, and discusses general trends and potential obstacles for organizations trying to promote environmentally friendly behaviour.
URI: http://hdl.handle.net/10214/10238
Date: 2017-02-09


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